Hot Off the Press: Sarcasm Served Fresh
Don't Be a Leprechaun: Why Marketing Isn't About Finding a Pot of Gold (But Building a Real Treasure Chest)
Ah, St. Patrick's Day. A time when everyone's dreaming of finding a pot of gold at the end of a rainbow. But here's a hard truth for marketers: if your strategy is based on mythical creatures and wishful thinking, you're going to be sorely disappointed.
Let's ditch the leprechaun mentality and talk about real marketing strategy.
Measuring the Unmeasurable: Or How I Learned to Speak Fluent Spreadsheet (and Still Keep My Sanity)
"So, what's the ROI of this campaign?" Ah, the age-old question, delivered with the subtlety of a battering ram and the timing of a perfectly placed sneeze mid-presentation. It's the marketer's eternal struggle: trying to quantify the impact of our creative genius in a world obsessed with spreadsheets and pie charts ....
What's Old is New Again: Why "Ancient" Marketing Tactics Are Making a Comeback in the Age of AI
Remember when blogging was the hottest thing since sliced bread? (Or maybe that was sliced cheese? I can't recall.) Then came the rise of social media, video marketing, and the metaverse (shudder), and suddenly, blogging seemed as outdated as a rotary phone.
But hold on to your hats, folks, because what's old is new again! In the age of AI and answer engines, those "ancient" marketing tactics like blogging are making a surprising comeback.
The In-House Illusion: Why "Doing it All" in Marketing Might Be Costing You More Than You Think (and How to Orchestrate a Better, Cheaper Approach)
Ah, the siren song of in-house marketing. It's a tempting tune, whispering promises of cost savings, complete control, and a team that truly "gets" your brand. But before you succumb to its allure and banish those pesky marketing vendors from your budget sheet, let's take a closer look at the reality behind the illusion....
"Life. Pass It On." (Or, You Know, Just Keep It All to Yourself)
One ad boldly states, "Only 20% of New Yorkers are organ donors. Unfortunately, the rest take them to their grave." Talk about a mic drop! It's a stark reminder that while we're all busy living our lives, there are thousands of people out there waiting for a second chance that might never come.....
2024: The Year Marketing Went Wild (and Other Tales from the Trenches)!
Well, folks, another year bites the dust. 2024 was a whirlwind of AI-powered chaos, short-lived trends, and marketing moments that made us both laugh and cringe (sometimes simultaneously). As we prepare to stumble into the uncharted territory of 2025, let's take a look back at the highlights (and lowlights) of the year that was.....
"But I Know Marketing!" - The Silent Struggle of Every Marketer
Ah, marketing. It's the field everyone feels qualified to comment on. We've all been there. You're deep in a campaign strategy, juggling analytics, and meticulously crafting the perfect message, when someone – your boss, a colleague from accounting, maybe even your well-meaning aunt – casually drops a "You know, I think you should..." followed by some unsolicited marketing advice.....
The Vanishing Human Touch: Marketing to Zombies Glued to Their Screens
This, my friends, is the challenge of modern marketing: trying to connect with an audience that's more interested in connecting with their followers, their newsfeeds, and their online shopping carts. It's like trying to have a conversation with a zombie glued to their phone – you might get a grunt or a distracted nod, but don't expect any meaningful engagement.....
The Rise of the Answer Engines: Will AI Finally Put an End to Those "Just Google It" Responses? (Please?)
Oh, the good old days. Back when you could escape any marketing conundrum with a casual "just Google it." (Ah, the sweet bliss of ignorance.) But hold onto your hats, folks, because the search landscape is getting a serious AI makeover, and it's about to get a whole lot more... interesting. ....
Oh, the Places You'll Go... (Probably Not): A Marketing Tale in the Style of Dr. Seuss
With a budget approved, and a grin so wide, The marketer thought, "Now we'll really stride!" More money to spend, oh, the places we'll go! But alas, dear reader, it just wasn't so......
Hot Off the Press: Sarcasm Served Fresh
The Fibonacci Sequence: Marketing's Golden Ratio (Or How I Learned to Stop Worrying and Love the Numbers... and Maybe Geek Out a Little)
You might be thinking, "The Fibonacci sequence? What does a mathematical concept have to do with marketing?" Well, my friend, prepare to have your mind blown (or at least mildly intrigued). And fair warning, I'm about to geek out a little bit here.....
Measuring the Unmeasurable: Or How I Learned to Speak Fluent Spreadsheet (and Still Keep My Sanity)
"So, what's the ROI of this campaign?" Ah, the age-old question, delivered with the subtlety of a battering ram and the timing of a perfectly placed sneeze mid-presentation. It's the marketer's eternal struggle: trying to quantify the impact of our creative genius in a world obsessed with spreadsheets and pie charts ....
What's Old is New Again: Why "Ancient" Marketing Tactics Are Making a Comeback in the Age of AI
Remember when blogging was the hottest thing since sliced bread? (Or maybe that was sliced cheese? I can't recall.) Then came the rise of social media, video marketing, and the metaverse (shudder), and suddenly, blogging seemed as outdated as a rotary phone.
But hold on to your hats, folks, because what's old is new again! In the age of AI and answer engines, those "ancient" marketing tactics like blogging are making a surprising comeback.
The In-House Illusion: Why "Doing it All" in Marketing Might Be Costing You More Than You Think (and How to Orchestrate a Better, Cheaper Approach)
Ah, the siren song of in-house marketing. It's a tempting tune, whispering promises of cost savings, complete control, and a team that truly "gets" your brand. But before you succumb to its allure and banish those pesky marketing vendors from your budget sheet, let's take a closer look at the reality behind the illusion....
"Life. Pass It On." (Or, You Know, Just Keep It All to Yourself)
One ad boldly states, "Only 20% of New Yorkers are organ donors. Unfortunately, the rest take them to their grave." Talk about a mic drop! It's a stark reminder that while we're all busy living our lives, there are thousands of people out there waiting for a second chance that might never come.....
2024: The Year Marketing Went Wild (and Other Tales from the Trenches)!
Well, folks, another year bites the dust. 2024 was a whirlwind of AI-powered chaos, short-lived trends, and marketing moments that made us both laugh and cringe (sometimes simultaneously). As we prepare to stumble into the uncharted territory of 2025, let's take a look back at the highlights (and lowlights) of the year that was.....
"But I Know Marketing!" - The Silent Struggle of Every Marketer
Ah, marketing. It's the field everyone feels qualified to comment on. We've all been there. You're deep in a campaign strategy, juggling analytics, and meticulously crafting the perfect message, when someone – your boss, a colleague from accounting, maybe even your well-meaning aunt – casually drops a "You know, I think you should..." followed by some unsolicited marketing advice.....
The Vanishing Human Touch: Marketing to Zombies Glued to Their Screens
This, my friends, is the challenge of modern marketing: trying to connect with an audience that's more interested in connecting with their followers, their newsfeeds, and their online shopping carts. It's like trying to have a conversation with a zombie glued to their phone – you might get a grunt or a distracted nod, but don't expect any meaningful engagement.....
The Rise of the Answer Engines: Will AI Finally Put an End to Those "Just Google It" Responses? (Please?)
Oh, the good old days. Back when you could escape any marketing conundrum with a casual "just Google it." (Ah, the sweet bliss of ignorance.) But hold onto your hats, folks, because the search landscape is getting a serious AI makeover, and it's about to get a whole lot more... interesting. ....
Oh, the Places You'll Go... (Probably Not): A Marketing Tale in the Style of Dr. Seuss
With a budget approved, and a grin so wide, The marketer thought, "Now we'll really stride!" More money to spend, oh, the places we'll go! But alas, dear reader, it just wasn't so......